— Defining the international standards for creative papers

Paris / Global

With headquarters in Paris, and paper mills in the UK, Spain and China; Arjowiggins has been one of the world’s leading manufacturers of creative papers since 1770.

Always innovating, ‘international standards for creative papers’ was conceived as an internal strategy and an external promise — informing the design of Arjowiggins tools, websites, campaigns and brand activations for over 8 years (and counting).
Concept development / Art direction / Print design / Web design / Campaigns / Packaging design / Exhibition design / Copywriting

Completed at North
Brand identity by North
A story of making / Making a story